Where it started
From one rug to over 2,000
About five years ago Aaron bought a single Afghan war rug online, purely out of curiosity. Then he ordered 30. Then 45. It's been, in the best way, completely bonkers. We started in London and moved the whole operation, every rug included, to Melbourne in 2023.
This has never been a warehouse full of staff. Aaron builds film sets by day, Alexia runs all the shipping, and there are three kids under six in the mix. In 2022 The Verge told the story of the American dealer who tried to claim copyright over Afghan drone rugs, and how Aaron appealed every takedown.
“Nothing here is mass produced or reproduced. Every piece has been selected and imported by myself.”
Stoically yours, Aaron






































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